Local business reviews have become an area of discussion again for the search giant. On August 4 Google announced that “food- and drink-related searches will now return reviews from top critics and include best-of lists”. Beyond web searches, the Google (search) app is also seeing an update when it comes to how local business reviews are handled.
Here’s the rub:
Google has been featuring specific critics’ reviews – arguably – in an attempt to provide relevant and yet qualified content based on user interest. (Sure, it’s helpful to get reviews on places, right?)
A bit of contention, however, was added to the mix as Google’s list of local business critics included Zagat (a Google owned company), and it did not/ does not include the likes of Yelp, or TripAdvisor.
This obviously is/ was a slight to the Yelp and TripAdvisor crowd (in their eyes), outcry or possibly a tinge of conscience has since compelled the search giant to make the August 4 announcement to open it’s list of critics’ reviews (even to Yelp and TripAdvisor critics) if users apply for the qualification.
Arguably, this is a clean set of moves. Or, do you agree with Yelp CEO that it’s a monopolist play on Google’s behalf? What do you think? Tell me below.
Google AMPed Up
Another entry into the news of late for Google includes the addition of landing pages as a content type that can qualify for being shown as Google AMP content.
Here-to-date AMP pages (or accelerated mobile pages) have been limited to news article or blog related content types. Yet, there’s incentive to make more of the web instant.
As Media Post points out, About 40% of consumers will leave a page that takes longer than three seconds to load — and still, in July 2016 the average U.S. retail mobile site loaded in 6.9 seconds, according to Google data. It’s no wonder that Google estimates that 40% of those navigating to a landing page from an ad will likely not bother continuing to the page and instead click away.
About 40% of consumers will leave a page that takes longer than three seconds to load — and still, in July 2016 the average U.S. retail mobile site loaded in 6.9 seconds, according to Google data.
The latest update and announcement to include landing pages as AMP pages, further qualifies and suggests a continued path for likely adoption.
I anticipate that the number of page types allowed in will continue to grow. It’s possible that other page types – say, sales pages, or functional pages such as navigational or directional pages could be added to the list.
Aside from speculations, we know, Google continues to refine and redefine what it serves up to users in SERP – rich cards are a good example of how the engine and SERP continue to evolve. (Rich cards are an evolved form of rich snippets announced in May of 2016 – for more on that see – Introducing rich cards.)
That’s it for now.